Jamiroquai “Lifeline” (New Video)

Article first published as Jamiroquai “Lifeline” on Technorati.

Employing an old standard in music video concepts, Jamiroquai uses tour footage to illustrate their latest clip, “Lifeline.” The idea is well-suited for the song whose chorus says, “I’m back on the road with you again, baby.”

Jamiroquai, the British funk-jazz band, released their seventh studio album, Rock Dust Light Star, in November 2010.

“Lifeline” offers a backstage look at the lives of musicians – from traveling the world to showering out of a bucket. A departure from the futuristic style and slick choreography of “Virtual Insanity,” this video, shot completely in black-and-white, is tailor-made for its “feel good” track. It also shows the growth and maturity of a group that has achieved long-term success.

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